behind the scenes

A peek behind the curtain of our video production process.

In this video, I shot an instructional video for potential volunteers for HealthTree. The video needed to feel authentic, down-to-earth, and feel like we were talking directly to the viewer, showing them around the office.

To accomplish this, I avoided heavy use of graphics and kept all text and images to in-camera shots. I shot parts of the video on iPhone to give is a more personal feel.

Check out the filming, editing, and production process in the video below, and get insights from some of the behind-the-scenes photos we took.